Professional Sound Branding with Sound Signature
The human ear registers large amounts of information and sound every second all year 24/7. Millions of pieces of information enter our ears and must be processed by the brain. This is why it is so important that a message is delivered in such a way that it is registered not merely by the ears, but also by the brain and the subconscious mind.
Recognizable Sounds are Sound Branding
Some sounds are easily remembered by all – such as the well-known sound at the train stations where the sound identity, sound signature or sound logo of DSB rings out of the loudspeaker. If a customer recognizes ”your sound”, then your sound branding is a success!
Well Produced Sound Identity and Sound Branding
A consistent, well produced sound identity (also known as sound signature, sound logo, or sound image) must be used effectively in order to obtain success. It may be used in presentation videos, in PowerPoints, in webpages, at fairs, etc.!
Sound Branding across Medias
Through creating your own sound brand you create a distinguishable sound across all types of media, and your customers will always remember ”the sound”, as a ”signature” or as a ”stamp” from your company.
Unique Sound and Sound Branding
It is important that your signature sound is easily recognizable and is not lost in the sea of sound. That way a reinforcement of your sound branding will take place.
Here is an example – this is our own sound image.
And yet another example produced for the Danish Company “Viking Ice” in corporation with our great composer, Kryger
…and here the same sound logo used in a Danish Radio spot.